GLOBAL SCOPE

Our commitment to our clients stems from our identity with global intelligence

An exciting cultural and social journey that connects us to our environment, its brands, its consumers and the society to which they relate and belong.

Our experience in more than 40 countries gives us a holistic view of the world we live in, providing unique solutions adapted to the different contexts in every corner of the world

We have carried out projects in:
Algeria · Andorra · Argentina · Austria · Baltic Republics · Belgium · Brazil · Burkina · Canada · Chad · Chile · China · Colombia · DRC · Egypt · El Salvador · Finland · France · Germany · Ghana · Guatemala · Guinea Conakry · Honduras · Hong Kong · Iraq · Italy · Ivory Coast · Kenya · Malaysia · Mali · Mexico · Morocco · Netherlands · Nigeria  · Norway · Panama · Paraguay · Peru · Philippines · Portugal · Russia · Rwanda · Saudi Arabia · Senegal · Singapore · South Africa · Spain · Sweden · Switzerland · Tanzania · Thailand  · Tunisia · Turkey · UAE · UK · Uruguay · USA · Uzbekistan · Vietnam

OUR CLIENTS

We work together with our clients as one team to create strategies that develop important products and brands in different sectors across the world.

SOME CASE STUDIES BY SECTOR

A white paper on the pet industry.

Case studies - PETCARE

A white paper on the pet industry.

Segmentation of the Sun and Beach Tourist

Case studies - Leisure and tourism

Segmentation of the Sun and Beach Tourist

In-depth analysis of the Gamer Cruise concept

Case studies - Leisure and tourism

In-depth analysis of the Gamer Cruise concept

Identify actionable insights to attract new students to business schools

Case studies - Education

Identify actionable insights to attract new students to business schools

Detect Communication Insights in Spain and Italy

Case studies - Media and communications

Detect Communication Insights in Spain and Italy

Reinvent the brand and attract new consumers

Case studies - Media and communications

Reinvent the brand and attract new consumers

Segmentation strategy, prediction of permeable targets and defining the pricing strategy in Brazil, Mexico and Colombia

Case studies - Energy and industry

Segmentation strategy, prediction of permeable targets, and defining the pricing strategy in Brazil, Mexico and Colombia

Image and positioning of the bank in UK and Spain

Case studies - Banking, finance and insurance

Image and positioning of the bank in the UK and Spain

Optimal configuration of non-debt related life insurance

Case studies - Banking, finance and insurance

Optimal configuration of non-debt related life insurance

Development of a continuous assessment model for a financial institution

Case studies - Banking, finance and insurance

Development of a continuous assessment model for a financial institution

Dealership Audits

Case studies - Automotive

Dealership Audits

Launch of a new automotive brand

Case studies - Automotive

Launch of a new automotive brand

Ideal product configuration in the retail and pharmacy channel in Spain and France

Case studies - Mass Consumption

Ideal product configuration in the retail and pharmacy channel in Spain and France

Identify opportunities for product innovation in Spain, Belgium, Holland and Chile

Case studies - Mass Consumption

Identify opportunities for product innovation in Spain, Belgium, Holland and Chile

Baseline and Segmentation Study in Spain, Italy, Russia and Nigeria

Case studies - Mass Consumption

Baseline and Segmentation Study in Spain, Italy, Russia, and Nigeria

Launch and Optimization of New Service Packs in Senegal

Case studies - TELECOMMUNICATIONS

Launch and Optimization of New Service Packs in Senegal

Mobile Financial Services (MFS) Market Segmentation in Senegal and Tanzania

Case studies - TELECOMMUNICATIONS

Mobile Financial Services (MFS) Market Segmentation in Senegal and Tanzania

Image and Positioning Tracking and Positioning Engineering of the mobile phone market in Brazil, Mexico and Spain.

Case studies - TELECOMMUNICATIONS

Image and Positioning Tracking and Positioning Engineering of the mobile phone market in Brazil, Mexico, and Spain.

Awareness tracking of companies in Rwanda, Tanzania and Democratic Republic of the Congo

Case studies - TELECOMMUNICATIONS

Awareness tracking of companies in Rwanda, Tanzania and Democratic Republic of the Congo

Baseline and Segmentation Study of the French Fashion Market

Case studies - FASHION

Baseline and Segmentation Study of the French Fashion Market

360º study of touchpoints

Case studies - FASHION

360º study of touchpoints

Tracking Brand Health: Restaurant Chain

Case studies - Restaurants

Tracking Brand Health: Restaurant Chain

Customer satisfaction with each brand of a restaurant chain

Case studies - Restaurants

Customer satisfaction with each brand of a restaurant chain

Pricing strategy for a fast-food restaurant chain in Portugal, France, Great Britain and Germany

Case studies - Restaurants

Pricing strategy for a fast-food restaurant chain in Portugal, France, Great Britain and Germany

Impact of promotions on the doctor and pharmacist target Analysis of the visit, the representative, the materials and the messages

Case studies - Healthcare

Impact of promotions on the doctor and pharmacist target Analysis of the visit, the representative, the materials and the messages

U&A and buyer behaviour

Case studies - Healthcare

U&A and buyer behaviour

Market Sizing & Understanding Analysis and trends in Aesthetic Medicine in Spain, France and Portugal

Case studies - Healthcare

Market Sizing & Understanding Analysis and trends in Aesthetic Medicine in Spain, France and Portugal

Image tracking, positioning and positioning engineering of a treatment in Egypt, Nigeria and Senegal

Case studies - Healthcare

Image tracking, positioning and positioning engineering of a treatment in Egypt, Nigeria and Senegal

Annual trend barometer: Evolution of the main consumer habits and trends.

Case studies - Retail

Annual trend barometer: Evolution of the main consumer habits and trends.

Model Creation (KDA): Customer Journey Map & Brand Rating

Case studies - Retail

Model Creation (KDA): Customer Journey Map & Brand Rating

Define and build a new viable and alternative shopping centre to its current reality. Co-creation.

Case studies - Retail

Define and build a new viable and alternative shopping centre to its current reality. Co-creation.

IDIS

Case studies - Retail

IDIS

Shopping Centres

Case studies - Retail

Shopping Centres

Launch of a new cat litter pack

Case studies - PETCARE

Launch of a new cat litter pack

Construcción y seguimiento anual de un ranking sobre instituciones de formación superior online de habla hispana

Case studies - Education

Production and annual monitoring a ranking of Spanish-speaking online higher education institutions

Global Multisectoral Market research

Specialists in exploring and getting to know the consumer