Managing Information to Transform it into Knowledge

Managing Information to Transform it into Knowledge

Aug 9, 2023

The reality is that companies are exposed each day to managing an overwhelming quantity of information from which to formulate the strategy that, in some way, must lead them to success – that is, to maximize their benefits. As Manuel Castells asserts, “We must...
Hyperactivity in Marketing – HypeMarketing

Hyperactivity in Marketing – HypeMarketing

Aug 9, 2023

Communication and marketing have changed with the exponential growth of social media, and so has research. It’s changing the way we engage with consumers and, consequently, how we conduct research. Consumers are no longer just “interviewees”; they...
The Technology Era – Immediacy and Dissatisfaction

The Technology Era – Immediacy and Dissatisfaction

Aug 9, 2023

The use of technology has a highly positive impact on adaptability, interaction, and execution of any process in terms of time, leading to savings in planning, production, logistics, and intermediation. This applies not only to business but also to our everyday lives...