Brand Action - Hamilton

What is Market Mix Modelling Used For? The analysis you need to efficiently allocate your resources.

Ago 9, 2023

A constant concern for any brand is understanding the real impact of their marketing efforts on sales. For this purpose, the Market Mix Modelling technique exists. This analytical technique is used in marketing to measure the impact and effectiveness of different...

Unlocking Future Market Dynamics: Users & Attitudes Studies

Ago 9, 2023

One of the objectives of companies is to adapt their product or service to be as useful as possible for their consumers. But how can they know their preferences or attitudes toward a product that is not yet on the market? Or gather the opinions of thousands of people?...

Forward Vision: Predictive Studies

Ago 9, 2023

Predictive analytics employs statistical, mathematical, and machine learning techniques to predict future events or trends. It relies on historical data analysis and the identification of hidden patterns and relationships to generate forecasts and make informed...

Willingness to Pay: Uncover value through Conjoint Analysis, BPTO and MaxDiff

Ago 9, 2023

One of the most important points in product development is understanding the perceived value by consumers as it is the basis for setting strategic prices and maximizing profits. Willingness to Pay (WTP), or willingness to pay, is a fundamental concept that helps...

Solutions to effectively measure Brand Actions Boost your brand with strategic solutions.

Ago 9, 2023

In the rapidly changing environment we find ourselves, responding quickly and effectively to tactical needs is key to staying competitive. Our specialized solutions will help you overcome these challenges and drive the growth for your brand. Pricing (Willingness to...