Innovation & Insights

Relevance of design thinking with market research

Ago 9, 2023

This is a human-centered methodology that seeks to solve problems in an innovative and creative way. It is based on a deep understanding of people’s needs, wants, and behaviors to develop more effective and user-centric solutions. It is a valuable resource for...

What are insights and how to obtain the right ones for your industry.

Ago 9, 2023

Why talk about insights? Insights have become increasingly important in market research and communication. Brands have embraced insights to connect with consumers through emotional sensations and messages. Whether in retail, shopping malls, healthcare,...