Solutions - Hamilton

Market Research for Achieving a Successful Sustainable Strategy

Ago 9, 2023

The link between having a sustainable strategy and market research is of great importance for a company’s success. Market research plays a crucial role in the development and implementation of a sustainable strategy, as it provides relevant information about...

Relevance of design thinking with market research

Ago 9, 2023

This is a human-centered methodology that seeks to solve problems in an innovative and creative way. It is based on a deep understanding of people’s needs, wants, and behaviors to develop more effective and user-centric solutions. It is a valuable resource for...

Relevance and techniques to measure digital analytics.

Ago 9, 2023

With the incorporation within a more digital world, traditional marketing has been supplemented and even replaced in many cases by digital marketing strategies and techniques. Here are some of the key reasons to understand its relevance and change: Greater reach and...

The center of a brand strategy, the customer journey to create memorable experiences.

Ago 9, 2023

Brands are realizing the importance of prioritizing the human element in their decision-making processes. At Hamilton, we firmly believe in putting humans at the center of these decisions. We offer solutions that help brands transform their desire for a «Human...

What is the Customer Journey?

Ago 9, 2023

Did you know that 2.3 trillion gigabytes of information are generated on the internet every 24 hours? We leave a footprint with every click, with every action, and with every application. All of this, multiplied by millions, and always treated in a aggregated way,...

What is Market Mix Modelling Used For? The analysis you need to efficiently allocate your resources.

Ago 9, 2023

A constant concern for any brand is understanding the real impact of their marketing efforts on sales. For this purpose, the Market Mix Modelling technique exists. This analytical technique is used in marketing to measure the impact and effectiveness of different...