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Business Intelligence

Growth is one of the main (if not the main one) objective of most companies or businesses. However, we should spare no effort to protect what is already ours and look very closely what our neighbours are currently doing. Regardless if the growth of our business is our...

Things to learn about emerging markets

We usually think we can only learn from the most developed markets and not from any other market like undeveloped ones. But, Can we take advantage of what we know from consumer behavior in emerging markets?Let me expose 3 clues you (marketing professional or brand)...
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