Brand strategy - Hamilton

How to Determine the Optimal Price of a Product to Maximize Your Sales?

Ago 9, 2023

Buyers don’t make decisions based solely on a single attribute like brand or price. Instead of making a decision, they examine products with all their possible combinations. Conjoint analysis is a multivariate analysis technique that replicates these complex...

The Secret behind Successful Marketing? Positioning Engineering

Ago 9, 2023

The marketing secret? It can be said that Segmentation, Targeting, Positioning, and Positioning Engineering (STPI) is the big secret behind the marketing strategy of consumer-oriented brands that undoubtedly lead in this 21st century. This reality prevails over the...

Brand Health Tracking

Ago 9, 2023

Just as those of us who reach a certain age feel obligated to undergo a comprehensive medical check-up every two years, we should also perform a «healthy» exercise that involves looking at our brands to determine if they are optimally aligned in each aspect of Brand...

Knowing how to segment, the key to success.

Ago 9, 2023

Did you know that 85% of our behavior is based on emotions? We could start thinking about which emotional variables lead to sales of our product and also segment the consumer based on these more emotional variables. Consequently, the consumer behaves differently, and...

Brand Strategy: Strategic Solutions for a Sustainable growth

Jul 24, 2023

Having a solid Brand strategy is fundamental to achieve success and growth on a long-term basis within any company. Regardless, defining and executing an effective strategy require a profound knowledge of the market and consumers. This is where the solutions we offer...