Digital & Data Science

Relevance and techniques to measure digital analytics.

Ago 9, 2023

With the incorporation within a more digital world, traditional marketing has been supplemented and even replaced in many cases by digital marketing strategies and techniques. Here are some of the key reasons to understand its relevance and change: Greater reach and...

Forward Vision: Predictive Studies

Ago 9, 2023

Predictive analytics employs statistical, mathematical, and machine learning techniques to predict future events or trends. It relies on historical data analysis and the identification of hidden patterns and relationships to generate forecasts and make informed...

Smart Data Analysis: Empowering Success in the Digital Environment

Ago 9, 2023

In the age of data and constant connectivity, understanding consumer behavior in the digital environment has become crucial for business success. From their interactions on social media to the use of geolocated data, every action and click generates valuable insights...