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Managing Information to Transform it into Knowledge

Managing Information to Transform it into Knowledge

The reality is that companies are exposed each day to managing an overwhelming quantity of information from which to formulate the strategy that, in some way, must lead them to success – that is, to maximize their benefits. As Manuel Castells asserts, «We must grasp...
Hyperactivity in Marketing – HypeMarketing

Hyperactivity in Marketing – HypeMarketing

Communication and marketing have changed with the exponential growth of social media, and so has research. It’s changing the way we engage with consumers and, consequently, how we conduct research. Consumers are no longer just «interviewees»; they have become...
The Technology Era – Immediacy and Dissatisfaction

The Technology Era – Immediacy and Dissatisfaction

The use of technology has a highly positive impact on adaptability, interaction, and execution of any process in terms of time, leading to savings in planning, production, logistics, and intermediation. This applies not only to business but also to our everyday lives...
The Coexistence of the Digital Era and the Retail World

The Coexistence of the Digital Era and the Retail World

Hamilton Global presents the main findings of its study in a roundtable discussion, conducted for the Spanish Association of Shopping Centers and Retail Parks (AECC), focusing on how shopping centers are adapting to the digital era. The key conclusions were presented...
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