Blog - Hamilton

SESGOS COGNITIVOS

Ene 30, 2024

Jordi Crespo, Partner Director at Hamilton Global Intelligence comparte sus reflexiones sobre los fundamentos de los sesgos en la toma de decisiones y en la formación de opiniones. Un tema que me apasiona desde hace tiempo en el proceso de Decision Making y...

Managing Information to Transform it into Knowledge

Ago 9, 2023

The reality is that companies are exposed each day to managing an overwhelming quantity of information from which to formulate the strategy that, in some way, must lead them to success – that is, to maximize their benefits. As Manuel Castells asserts, «We must grasp...

Hyperactivity in Marketing – HypeMarketing

Ago 9, 2023

Communication and marketing have changed with the exponential growth of social media, and so has research. It’s changing the way we engage with consumers and, consequently, how we conduct research. Consumers are no longer just «interviewees»; they have become...

Analysis of Brand Value in a Competitive Market – Brazil, Germany, and the United States

Ago 9, 2023

One of the leading online image bank platforms sought to gain a deeper understanding of user profiles regarding their knowledge, practices, habits, preferences, and the attributes most valued both overall and in relation to their own brand. A comprehensive analysis of...

The Technology Era – Immediacy and Dissatisfaction

Ago 9, 2023

The use of technology has a highly positive impact on adaptability, interaction, and execution of any process in terms of time, leading to savings in planning, production, logistics, and intermediation. This applies not only to business but also to our everyday lives...

Qualitative Market research – Brand Image and Market Landscape analysis

Ago 9, 2023

An engineering and construction for life sciences and health enterprise came to us with the following research objectives: Understanding and analyzing client views and opinions on the market. Mapping out the customer journey and the decision-making process when...