The link between having a sustainable strategy and market research is of great importance for a company’s success. Market research plays a crucial role in the development and implementation of a sustainable strategy, as it provides relevant information about...
This is a human-centered methodology that seeks to solve problems in an innovative and creative way. It is based on a deep understanding of people’s needs, wants, and behaviors to develop more effective and user-centric solutions. It is a valuable resource for...
With the incorporation within a more digital world, traditional marketing has been supplemented and even replaced in many cases by digital marketing strategies and techniques. Here are some of the key reasons to understand its relevance and change: Greater reach and...
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