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Relevance and techniques to measure digital analytics.

Relevance and techniques to measure digital analytics.

With the incorporation within a more digital world, traditional marketing has been supplemented and even replaced in many cases by digital marketing strategies and techniques. Here are some of the key reasons to understand its relevance and change: Greater reach and...
What is the Customer Journey?

What is the Customer Journey?

Did you know that 2.3 trillion gigabytes of information are generated on the internet every 24 hours? We leave a footprint with every click, with every action, and with every application. All of this, multiplied by millions, and always treated in a aggregated way,...
Unlocking Future Market Dynamics: Users & Attitudes Studies

Unlocking Future Market Dynamics: Users & Attitudes Studies

One of the objectives of companies is to adapt their product or service to be as useful as possible for their consumers. But how can they know their preferences or attitudes toward a product that is not yet on the market? Or gather the opinions of thousands of people?...
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