Solutions - Hamilton

Willingness to Pay: Uncover value through Conjoint Analysis, BPTO and MaxDiff

Ago 9, 2023

One of the most important points in product development is understanding the perceived value by consumers as it is the basis for setting strategic prices and maximizing profits. Willingness to Pay (WTP), or willingness to pay, is a fundamental concept that helps...

The «Human Centric» Approach and How to Measure Customer Satisfaction Efficiently

Ago 9, 2023

In a world increasingly driven by technology, human connection remains the core of any successful business strategy. In this era of constant change and challenges, it is essential that brands place the human being at the center of their decisions. Believing in the...

Solutions to effectively measure Brand Actions Boost your brand with strategic solutions.

Ago 9, 2023

In the rapidly changing environment we find ourselves, responding quickly and effectively to tactical needs is key to staying competitive. Our specialized solutions will help you overcome these challenges and drive the growth for your brand. Pricing (Willingness to...

The Power of Sustainability: How Brands Can Drive Positive Change

Ago 9, 2023

Sustainability has become a key factor in brand development for various fundamental reasons. As we move towards a more conscious world concerned about the environmental, social, and economic impact of our actions, brands that embrace sustainable practices and align...

What are insights and how to obtain the right ones for your industry.

Ago 9, 2023

Why talk about insights? Insights have become increasingly important in market research and communication. Brands have embraced insights to connect with consumers through emotional sensations and messages. Whether in retail, shopping malls, healthcare,...

Smart Data Analysis: Empowering Success in the Digital Environment

Ago 9, 2023

In the age of data and constant connectivity, understanding consumer behavior in the digital environment has become crucial for business success. From their interactions on social media to the use of geolocated data, every action and click generates valuable insights...