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Is it worthwhile to be wrong?

This question has the same answer than “is it profitable to win the lottery?” At the beginning both are affirmative but it depends on which is your reaction in front of an event or another, depending on how you invest and how you apply what you obtained, whether the...

Marcas que se reinventan

Jordi Aymerich, profesor de Marketing de la Universidad de Barcelona, ha participado en “El Matí de Catalunya Ràdio”, para hablar de marcas clásicas que se reinventan con el paso del tiempo. También han participado el Director de Marqueting de Munich, Xavier Berneda y...

Free Gluten… ¿New Trend?

Gluten. What is gluten? How is it affecting society? What is it causing? Do celiac and non celiac act in the same way in front of free gluten products? Is this a necessity or a trend or a revolution?  The gluten, a glycoprotein found in some cereals such as...

Consumers from the cadle

Perharps for the fact of becoming a mother and for every thing that this involves, you feel suddenly inverse in a world, until this moment, unknown for you and it is then when you see how they grow up and how they learn and evolve and, moreover, when you realised how...

Neurosegments, segmenting the consumer mind.

Neuroscience has proved that any consumer first decides the purchase through the emotion and after, justifies the decision through the reason. This sequence, as simple as powerful, opens a path in the way of understanding the consumption as well as the purchase and...

Cómo hacer una gestión de ventas inteligente

Jennifer Varón, Key Account Manager en Hamilton, ha colaborado en la edición del mes de enero del Dossier de la revista Emprendedores. Un dossier sobre cómo hacer una gestión de ventas inteligente. Se basa en explicar cómo analizar la cartera de clientes, diseñar...
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