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Innovar, el reto de poner al consumidor en el centro

Innovate, the challenge of putting the consumer at the center

Mar 19, 2019

The pharmaceutical industry faces the challenge of innovating by putting the buyer at the centre of decisions. The great innovations in Consumer Healthcare are those whose degree of Customer Centricity is relevant and differentiating, generating an explicit demand for...

Payment by card, a use that continues to grow

Feb 20, 2019

It is a fact that cards have taken on a fundamental role when it comes to paying for our purchases and services. In recent years, the number of card payments has not stopped growing in Spain (12.6% in 2017 according to the Bank of Spain), even in 2012,...

Trend in crescendo: Healthy Food

Feb 11, 2019

Healthy foods, without preservatives or additives, have been a trend in the food industry in recent times (causing a change in consumption habits). The need to make the most of our time, convenience, speed and the desire to eat are the main reasons why...

Consumption Trend: Km0

Jan 28, 2019

A change in the food production system In 2018 there was a new trend derived from 'Slow Food' (a movement that emerged in Italy in the 80s that pursued food sustainability, healthy and good food for the person, the farmer and the environment. ..

Living with the digital era towards Retail 4.0

Nov 27, 2018

According to Sebastián Fernández de Lara, managing partner of Hamilton, 67.8% of Spanish consumers have purchased online at least once in the last twelve months, while 100% have done so offline, while highlighting that 78.3% of the population is...

Electric vehicle innovation. Limit 2040

Nov 15, 2018

After the announcement by the Government of Spain to set a deadline for the registration and sale in Spain of passenger cars and light commercial vehicles with direct carbon dioxide emissions by 2040, many doubts have arisen that I believe are not resolved. My...
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