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Strategic solutions for the development and growth of successful and sustainable brands within different areas of action.

Brand Strategy

Using our most strategic approach, we help define the medium and long-term journey of brands, always based on decisions that are relevant to the company in its sustainable growth.

We create segmentation solutions that are defined and described from any angle of consumer behavior, analyzing those targets appropriate for the strategy. We help define the decision axes of a category that identify which segments to attack to achieve different objectives, whether it is gaining market share, maximizing brand awareness and presence, or analyzing relational motivations with that category, with the ultimate objective of increasing the value or profit of the company.


We specialize in:

  • Market Sizing & Understanding
  • B2B Analytics
  • Users & Attitudes (U&A)
  • Motivational Segmentation
  • Needs Segmentation
  • Segmentation for Growth
  • Buyer Persona
  • Decision Making Analytics
  • Predictive Analytics

Brand Action

We generate solutions for the different challenges that brands face in their daily lives. Helping them respond quickly and effectively to any tactical needs presented to them in today's ever-changing environment.

We specialize in different techniques and approaches such as Pricing (Willingness to pay) through Conjoint Analysis, decision-making techniques such as MaxDiff, as well as brand positioning reengineering techniques and communication analysis.


We specialize in:

  • Conjoint Analysis
  • Pricing Strategy (Willingness to pay)
  • maxdiff
  • Mix Research
  • Marketing Mix Modeling
  • Brand positioning
  • Positioning Engineering
  • Brand identity
  • Brand awareness and usage
  • Brand engagement
  • Brand image
  • Brand health tracking
  • Brand loyalty
  • NPS, Net Promoter Score
  • Naming
  • Ad effectiveness tracking
  • Message testing
  • Communication effectiveness

Customer Experience

We believe in the importance of putting human beings at the center of decisions. That is why we have solutions that help turn into reality the desire of brands to direct their strategy to a more “Human Centric” approach, thus creating memorable experiences for their users or consumers at each of their touch points. We guide brands on their path to understand and map out the appropriate “Customer Journey” for their customers, and in this way define and improve their performance at each of the points of contact between users or consumers and the brand.


We specialize in:

  • Customer Journey
  • Eye Tracking
  • Shopper Research
  • Customer Satisfaction&Loyalty
  • KDA Drivers Analytics
  • Shopping Immersion
  • Loyalty Models
  • POS Analytics (point of sale)
  • Heat Maps
  • Store Traffic Analytics
  • Retail Location Model

Innovation & Insights

We offer solutions to delve into the deep thinking of consumers and their vital behavior that help us find relevant insights for the brand.

We focus on qualitative techniques such as ethnography, our digital platform LifeShare, as well as Design Thinking techniques for innovation processes. In addition, we specialize in the application of tools such as Jobs to be Done, Empathy Maps or LEAN and CANVAS methods to understand differential insights based on the business.


We specialize in:

  • Design Thinking
  • Jobs to be Done
  • Behavioral Diaries
  • In Context Observation
  • Sensory Deconstruction
  • Delphi Methodology
  • Ethnographic Immersion
  • Lifeshare (Qualititave Online Plattform)
  • LEAN
  • Empathy Map
  • In-Depht Interviews
  • Triads
  • Creative Focus Groups
  • Creative Concept Testing
  • Home Living
  • Semiotic Analytics

Digital & Data Science

We address patterns of digital behavior of consumers, from their relationship with social networks to data analysis such as geolocation aspects. We define prediction strategies through advanced supervised and unsupervised learning data analysis techniques. We use dynamic, interactive dashboards with real-time data to offer updated information at all times. At the same time, we design algorithms that help optimize and improve processes for our clients.


We specialize in:

  • A/B Testing
  • App Analytics
  • Digital Marketing Effectiveness
  • Social Media Analytics
  • Ecommerce Analytics
  • Interactive Dashboards
  • Digital Behavior
  • Geolocation Analytics
  • Predictive Modeling
  • Folksonomy Text Analytics
  • Smart Data
  • Big Data
  • Supervised Learning
    • Linear Regression
    • Logistic Regression
    • Decision Tree
    • SVM (Support Vector Machine)
    • Naïve Bayes
    • KNN (K- Nearest Neighbors)
    • Random Forest
    • Dimensionality Reduction Algorithms
    • Gradient Boost & Adaboost
    • Polynominal Regression
  • Unsupervised Learning
    • K-Means
    • Hierarchical Clustering

    Purpose & Sustainability

    We help our clients define their purpose as a brand based on the UN's 2030 agenda and its 17 sustainable development goals. Thus creating more direct connections between brands and their consumers to create a more sustainable world.

    We collaborate to create communication and innovation strategies with a direct impact and empowerment of brands and their relationship with society, environment, education, equality, health, justice, well-being, among others.


    We specialize in:

    • Sustainability strategy
    • Sustainable positioning
    • Creating the purpose
    • for the brand
    • Relationship of brands with SDG compliance
    • Innovation with social impact
    • Roadmap for sustainable transformation
    • Sustainable segments

    Global market research solutions

    Specialists in exploring and knowing the consumer

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