neuromarketing - Hamilton

A new way of analyzing communicational pre-tests, episodic memory

May 7, 2009

Figuring out the complexity of ad perceptions is increasingly becoming a difficult task. Everything would be much simpler if we could get clear and real answers to questions such as what would an advertisement have to tell you so that...

Neuromarketing, what happens in the consumer's mind?

May 7, 2009

This is the first article of some that we are going to dedicate to Neuromarketing as a way of understanding consumer attitude from a new perspective that escapes traditional research methods. The discipline of Neuromarketing helps us understand in a...