White marks
Sep 1, 2014
Jordi Aymerich, profesor titular del área de Marketing de la Universidad de Barcelona, participa en el programa Anem d’estiu de RTVE a través de una entrevista sobre las marcas blancas. Según Jordi Aymerich hay un cambio de hábitos que nace a raíz de la crisis,...Search
Recent Posts
Archives
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- October 2019
- September 2019
- August 2019
- July 2019
- March 2019
- February 2019
- January 2019
- November 2018
- September 2018
- May 2018
- March 2017
- January 2017
- December 2016
- September 2016
- July 2016
- June 2016
- May 2016
- March 2016
- November 2015
- May 2015
- April 2015
- February 2015
- December 2014
- September 2014
- July 2014
- June 2014
- May 2014
- March 2014
- January 2014
- November 2013
- October 2013
- September 2013
- June 2013
- April 2013
- January 2013
- December 2012
- November 2012
- October 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- January 2012
- December 2011
- September 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- December 2010
- October 2010
- September 2010
- June 2010
- February 2010
- December 2009
- November 2009
- October 2009
- September 2009
- June 2009
- May 2009
- April 2009
Categories
- "mean-end theory"
- ACBC
- Brand Actions
- learning
- Articles
- Rheumatoid arthritis
- attributes
- Audi
- Barack Obama
- Blog
- Blog
- Brand Action
- Brand Health
- Brand Health Audit
- Brand Management
- Brand strategy
- Online Bubble
- quality
- Campofrío
- Carousel
- Carousel
- Case Studies
- Study cases
- blindness
- brand check
- Choice Based
- Data science and digital analytics
- Coca Cola Freestyle
- coherence
- behavior
- consumer behavior
- Consumer behavior
- communication
- WithArthritis
- Conjoint
- knowledge
- consequences
- consumerhealth
- consumerism
- contents
- creativity
- corporate culture
- Customer Experience
- Customer Experience
- SWOT
- Defunding
- day to day of the pharmacist
- Digital & Data Science
- elections
- entrepreneur
- Engagement Marketing
- Lifestyle
- Brand strategy
- business strategy
- study
- Events
- experience
- Shopping experience
- Customer experience
- Consumer Experience
- pharmacists
- defunded drugs
- mathematical phenomenon
- gebro pharma
- assertive generation
- hamilton
- Hamilton Intelligence
- idea
- Inbound Marketing
- Inboundcycle
- innovation
- Innovation and insights
- Innovation & Insights
- insight
- Internet
- VAT
- John Grant
- laddering
- launch new products
- leadership
- White brand
- manufacturer's brand risk factor
- Marketing
- Engagement Marketing
- Olfactory marketing
- one to one marketing
- raw material
- episodic memory
- market
- Mercedes
- metaphor
- Metaphoria
- modernity
- Nate Silver
- neuromarketing
- News
- On-line
- Opinion
- Opinion
- organolepsy
- OTC
- communication pre-test
- Press
- Press
- Purpose and sustainability
- Linkedin Publications
- Purpose & Sustainability
- Social networks
- Repercussions
- Reputation Institute
- segmentation
- motivational segmentation
- food safety
- Shopping Experience
- Solutions
- Solutions
- STPI Marketing
- supervision
- targeting
- sales techniques
- product test
- Field work
- values
- individual variables
- Zaltman
Recent Comments