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Know how to listen to the new buyer

Information and communication technologies have changed all spheres of our lives, from work to personal relationships or consumer habits. The information society, beyond the consumer society, is characterized by...

The trap of artificiality, the coexistence of "on" and "off"

I find this current era intriguing where we are witnessing a highly disturbing paradox in consumer analysis in business intelligence. On the one hand, we combine technological and digital elements together with virtual scenario simulators that attempt...

The Marketing Leaders Profile Observatory, promoted by the Marketing Club of Barcelona and the market research consultancy Hamilton, has carried out an x-ray of the marketing director in Spain. According to Jordi Crespo, partner at Hamilton, the data that...
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