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Keys to optimize the position of the laboratory in the pharmacy

According to the Asociación para el Autocuidado de la Salud (ANEFP) and IMS the pharmacy Spanish market is showing an increasing trend since the third quarter of 2013. The private market of prescription and the self-care or consumer health are increasing and now...

Brand Health Audit: A deep brand analysis from strategic research

Just as those of us of a certain age are obliged to have a complete medical check-up every two years, we should do a “healthy” exercise that consists of looking at our marks to determine if they are optimally aligned in each of the points of the body. ...
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