Estrategia de marca

How to measure the health of your brand

Sep 21, 2023

Just as those of us of a certain age are obliged to have a complete medical check-up every two years, we should do a “healthy” exercise that consists of looking at our marks to determine if they are optimally aligned in each of the points of the body. ...

¿El secreto detrás del buen marketing? La ingeniería de posicionamiento

The secret behind good marketing? positioning engineering

Sep 21, 2023

The marketing secret? It can be said that Segmentation, Targeting, Positioning and Positioning Engineering (STPI) is the great secret behind the marketing strategy of those consumer-oriented brands and that are undoubtedly the leading brands in...

¿Cómo determinar el precio óptimo de un producto para maximizar tus ventas?

How to determine the optimal price of a product to maximize your sales?

Sep 21, 2023

Buyers do not make decisions based solely on a single attribute such as brand or price, but before making a decision, they examine products in all their possible combinations. For which Conjoint analysis is an analysis technique...

Knowing how to segment, the key to success.

Sep 21, 2023

Did you know that the 85% of our behavior is based on emotions. We could start to think about what emotional variables are those that achieve sales of our product and also segment the consumer by these more emotional variables. So, the consumer...

Estrategia de Marca: Soluciones Estratégicas para un Crecimiento Sostenible

Brand Strategy: Strategic Solutions for Sustainable Growth

Sep 21, 2023

Having a solid brand strategy is essential for the long-term success and growth of any company. However, defining and executing an effective strategy requires deep knowledge of the market and consumers. This is where...