comunicación - Hamilton

From Audi Vs. Mercedes communication

Feb 9, 2011

Something is moving in the positioning of the main best-selling premium brands in the automotive sector. We are facing a new battle for a new, more aggressive positioning axis by Audi against one of its rivals Mercedes. Yeah...

The risk factor, the fight club of manufacturers against private labels

May 18, 2009

The current economic crisis, in addition to a change in values, provides us with a new scenario in the purchasing decision process where consumer habits have changed and private labels are gaining ground over manufacturer brands. The big chains already...

Neuromarketing, what happens in the consumer's mind?

May 7, 2009

This is the first article of some that we are going to dedicate to Neuromarketing as a way of understanding consumer attitude from a new perspective that escapes traditional research methods. The discipline of Neuromarketing helps us understand in a...