On March 14, 2024, we presented the "Barometer of new habits and profiles of petparents in Spain", which we have developed jointly with the Spanish Association of Industry and Commerce of the Pet Sector (AEDPAC).
We summarize the main results obtained from 703 online interviews with pet managers, carried out from February 2 to February 15, 2024.
SAMPLE CHARACTERISTICS
In the report we highlight the new habits adopted by those responsible for pets when it comes to the care and attention they provide to their animals. In addition, 5 main profiles of “Petparents” have been identified based on their emotional relationship with their loved animals.
Petparents are people who consider their pets as part of the family.
March, 2024
