According to Sebastián Fernández de Lara, managing partner of Hamilton, 67.8% of Spanish consumers have purchased online at least once in the last twelve months, while 100% have done so offline, while highlighting that 78.3% of the population are 'regular consumers' of shopping centres.
Growth opportunity
In the presentation 'Living with the digital era, towards retail 4.0', the managing partner of Hamilton delved, within the framework of the XVI Spanish Congress of Shopping Centers and Parks, into the growth opportunity that shopping centers in Spain have, taking advantage of the opportunities generated by omnichannel.
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