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Electric vehicle innovation. Limit 2040

After the announcement by the Government of Spain to set a deadline for the registration and sale in Spain of passenger cars and light commercial vehicles with direct carbon dioxide emissions by 2040, many doubts have arisen that I believe are not resolved. My...

Business opportunities and new product development

In 2018, there has been a clear trend in the food market towards consuming healthier products, specifically products with seeds and plant-based beverages. Future forecasts predict a decrease in plant-based beverages.

Catalans spend 3.5 pesos per week and rate the restaurant offer 7.3

Hamilton, market research consultant to carry out the Study of the Restoration of Catalonia. Habits of behavior and tendencies, which have been promoted by the Department of Business and Knowledge of the Generalitat of Catalonia with the objective of fer...

The era of the show store

Jordi Aymerich participates in the article on the Retail of the Future for the Avant-garde. The big brands bet on the big stores. In the Spanish market, as happens in large capitals globally, it is the main fashion groups that compete...

Customer Journey

Until relatively recently, the information available about a consumer or client depended, in most cases, on structured declarative data analysis (surveys, consumer interviews, a loyalty program, or quality of service).
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