Jordi Aymerich participates in the article on the Retail of the Future for the Avant-garde.
The big brands bet on the big stores. In the Spanish market, as happens in large capitals globally, it is the main fashion groups that compete for the best spaces on shopping streets: Zara, Uniqlo, H&M, Desigual, Mango... New York, a great retail showcase for the Western world, concentrates some of the most impressive flag ship stores on the planet: Lego, Nintendo, Nike, Apple, Uniqlo, Zara, Vans or Northface.
“We are totally sure of the validity of physical commerce,” says Jordi Aymerich, Managing Partner at Hamilton, a market research consultancy. “You just have to take a walk through New York, the most advanced city in the world in online shopping; Brands or formats have changed, but there are still shops on the street and they are full of people. In fact, the appearance of the city is not very different from what it was ten years ago,” he concludes.
http://www.lavanguardia.com/economia/20180107/434119696980/tiendas-insignia-marcas-comercio-retail-internet.html
