In 2018 there has been a clear trend in the food market when it comes to consuming healthier products, specifically products with seeds and plant-based drinks.
Future forecasts predict a decrease in animal-based beverages and a growth in plant-based beverages. According to several market studies carried out by the consulting firm HAMILTON (www.hamilton.global) more than 40% of the Spanish population have purchased soy drinks in the last 3 months, almost 40% almond drink and 35% oatmeal.
Another strong trend that has been sweeping are products with seeds, their consumption has skyrocketed in recent months, according to the consulting firm HAMILTON, 3 out of 10 Consumers have purchased products with seeds quinoa, sesame and/or chia in the last 3 months; Supermarkets are the point of sale with the highest frequency of purchase of this type of products.
Are we facing a new opportunity for growth in the food market?
Elisabet Suarez
