Noticias - Hamilton

Diagnostic study on the Shopping Centers market in Spain

Oct 2, 2013

Hamilton Retail, in collaboration with CENTROS COMERCIALES magazine, has carried out a diagnostic study on the Shopping Centre market in Spain from the point of view of investors, owners and asset managers. The objective has been to...

The importance of segmenting… in these times

Sep 4, 2013

As has already been said on many occasions, segmenting the market is necessary for any brand, not only to know its “customers” but to know how they behave and how to approach them. This, together with the current situation we are experiencing, which is constantly changing,...

New technologies at the service of qualitative research: the dual consumer and its 'on and off sides'

Jun 27, 2013

The emergence of the Internet has profoundly changed society over the past fifteen years. This universal milestone has affected all facets of society. In the early stages of change, access to a quasi-infinite world of information was established...

The power of minorities

Apr 19, 2013

Creating a new product or brand and not failing in the attempt is certainly difficult these days. Gone are the days of economic prosperity and consumer appetite when being advertised on television was practically enough to guarantee success.

Do what you love and do it often

Apr 19, 2013

In the end we will get something good out of so much crisis, so much unemployment and so much pessimism. Many people who are unemployed, or if they are unemployed, take advantage of their free time to do activities that fulfill them. Activities that, in times of plenty, they did not have time to do...

The OTC market, a new opportunity for laboratories and marketing professionals

Nov 22, 2012

On November 20, 2012, the ESADE Alumni Health and Pharma Club, together with the ESADE Alumni Marketing Club, organized a session entitled "OTC Market, an opportunity for laboratories and marketing professionals?". The objective of the session was to...

Diagnostic study on the Shopping Centers market in Spain

The importance of segmenting… in these times

New technologies at the service of qualitative research: the dual consumer and its 'on and off sides'

The power of minorities

Do what you love and do it often

The OTC market, a new opportunity for laboratories and marketing professionals

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