Subscribe to the monthly newsletter HERE

Willingness to pay: Análisis Conjoint, BPTO y MaxDiff

Willingness to pay: Conjoint Analysis, BPTO and MaxDiff

One of the most important points in product development is understanding the value perceived by consumers as it is the basis for establishing strategic prices and maximizing profits. Willingness to Pay (WTP), or willingness to pay, is a concept...
Visión Prospectiva: Estudios Predictivos

Prospective Vision: Predictive Studies

Predictive analytics is a methodology that uses statistical, mathematical and machine learning techniques to predict future events or trends in the market. It is based on the analysis of historical data and the identification of patterns and relationships...
Desvelando las Dinámicas Futuras del Mercado: Estudios de Usuarios y Actitudes

Unveiling Future Market Dynamics: User and Attitude Studies

One of the goals of companies is to tailor their product or service to make it more useful for their consumers. But how can they know their preferences or attitudes towards a product that is not yet on sale? Or know the opinion of thousands of people?...
en_GB
Suscríbete a nuestra Newsletter mensual

Subscribe to our monthly Newsletter

With the Monthly summary of the most relevant news in the sector

I prefer to receive Newsletter in

Employment sector

Privacy Policy

Thank you for subscribing to our newsletter!