In the changing environment we find ourselves in, responding quickly and effectively to emerging tactical needs is key to staying competitive. We present our specialized solutions that will help you overcome these challenges and enhance the growth of your brand.
Pricing (Willingness to Pay) using Conjoint Analysis
By using Conjoint Analysis, we can understand consumers' willingness to pay for your products or services. This valuable information will allow you to make informed pricing decisions, thereby maximizing your revenue and profitability. This tool will help us through the personalization of the variables according to the different targets that are presented to achieve value combinations for your consumers.
Decision-making techniques such as MaxDiff
We also explore decision-making techniques, such as MaxDiff, to provide deep insights into consumer preferences. We'll show you how we can help you identify the most relevant characteristics and attributes for your customers, allowing you to make better decisions in terms of product development, marketing and business strategy.
Brand positioning reengineering and communication analysis
Today more than ever, the importance of brand positioning and effective communication is evident. Our team of experts can help you redefine and reinforce the positioning of your brand in the market, identifying opportunities for differentiation and improvement. In addition, we will provide you with communication analysis strategies to optimize your messages and reach your target audience in a more impactful way.
Predictive analysis
By analyzing the correct data, through specific algorithms, we can determine the possible responses of the consumer, as well as the possibilities of cross-selling.
Message recall/Retest
Check the effectiveness of your advertising efforts and that the message you want to convey is correctly reflected, the recall percentage and a benchmark with the competition to know your areas of opportunity and how to develop your campaigns in the most effective way.
Our strategic and tactical solutions are customized to help you overcome your brand's daily challenges. From Pricing using Conjoint Analysis to decision-making techniques such as MaxDiff, as well as brand positioning reengineering and communication analysis, our experience and knowledge will give you the tools necessary to succeed in an ever-changing business environment.
