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10 ELEMENTOS CLAVE DE LA ESTRATEGIA DE TU MARCA

10 KEY ELEMENTS OF YOUR BRAND STRATEGY

CAPTURE AND RETAIN (THAT'S ALL FOLKS) When we talk about strategy in terms of marketing and customers, we must consider the two operating scenarios of the company. Capture and retention. If we are able to generate analytical scenarios for...
Navegar en la cresta de la ola de la IA

Riding the crest of the AI wave

The incursion of artificial intelligence (AI) into the fabric of the business world is akin to a roller coaster: exciting and full of promise that we tend to overestimate in the short term and underestimate in the long term. This phenomenon is evident in research and...
Grabación webinar revolución de la alta velocidad en España

Webinar recording high speed revolution in Spain

On October 19, the webinar took place where Hamilton Global Intelligence, together with Columna Branding and Iryo, presented the case study presented at the ESOMAR Congress in Amsterdam on September 11, 2023. An excellent opportunity to understand...
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