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Unlocking Future Market Dynamics: Users & Attitudes Studies

Unlocking Future Market Dynamics: Users & Attitudes Studies

One of the objectives of companies is to adapt their product or service to be as useful as possible for their consumers. But how can they know their preferences or attitudes toward a product that is not yet on the market? Or gather the opinions of thousands of people?...
The Secret behind Successful Marketing? Positioning Engineering

The Secret behind Successful Marketing? Positioning Engineering

The marketing secret? It can be said that Segmentation, Targeting, Positioning, and Positioning Engineering (STPI) is the big secret behind the marketing strategy of consumer-oriented brands that undoubtedly lead in this 21st century. This reality prevails over the...
Brand Health Tracking

Brand Health Tracking

Just as those of us who reach a certain age feel obligated to undergo a comprehensive medical check-up every two years, we should also perform a «healthy» exercise that involves looking at our brands to determine if they are optimally aligned in each aspect of Brand...
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