The Secret behind Successful Marketing? Positioning Engineering

Le secret d’un marketing réussi ? Ingénierie de positionnement

The marketing secret? It can be said that Segmentation, Targeting, Positioning, and Positioning Engineering (STPI) is the big secret behind the marketing strategy of consumer-oriented brands that undoubtedly lead in this 21st century. This reality prevails over the...
Brand Health Tracking

Suivi de la santé de la marque

Just as those of us who reach a certain age feel obligated to undergo a comprehensive medical check-up every two years, we should also perform a «healthy» exercise that involves looking at our brands to determine if they are optimally aligned in each aspect of Brand...
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