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La humanización será la tendencia principal

Humanization will be the main trend

New consumer trends and their impact on the organized retail sector: interview with Sebastián Fernández Lara at APCC. At the APCC Summit (Portuguese Association of Shopping Centers), Hamilton presented a study focused on Portugal on...
SESGOS COGNITIVOS

COGNITIVE BIAS

Jordi Crespo, Partner Director at Hamilton Global Intelligence shares his thoughts on the foundations of biases in decision making and opinion formation. A topic that I have been passionate about for some time in the Decision Making process and...
Managing Information to Transform it into Knowledge

Managing Information to Transform it into Knowledge

The reality is that companies are exposed each day to managing an overwhelming quantity of information from which to formulate the strategy that, in some way, must lead them to success – that is, to maximize their benefits. As Manuel Castells asserts, «We must grasp...
Hyperactivity in Marketing – HypeMarketing

Hyperactivity in Marketing – HypeMarketing

Communication and marketing have changed with the exponential growth of social media, and so has research. It's changing the way we engage with consumers and, consequently, how we conduct research. Consumers are no longer just «interviewees»; they have become...
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