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The dissatisfaction of immediacy

The use of technology has a highly positive effect on the adaptability, interrelation and execution of any process in terms of time and thus savings in planning, production, logistics and intermediation. Expressed in terms of time, the use of technology has a highly positive effect on the adaptability, interrelation and execution of any process in terms of time and therefore savings in planning, production, logistics and intermediation.

Black Friday, the total success!

For years, I have been wondering within a retail strategy how it could be possible that there were sales after the Christmas period and that there was no specific sales period a month or a month and a half before Christmas. I was surprised that a certain amount of sales had been imported...

Know how to listen to the new buyer

Information and communication technologies have changed all spheres of our lives, from work to personal relationships or consumer habits. The information society, beyond the consumer society, is characterized by...

The trap of artificiality, the coexistence of "on" and "off"

I find this current era intriguing where we are witnessing a highly disturbing paradox in consumer analysis in business intelligence. On the one hand, we combine technological and digital elements together with virtual scenario simulators that attempt...

The Marketing Leaders Profile Observatory, promoted by the Marketing Club of Barcelona and the market research consultancy Hamilton, has carried out an x-ray of the marketing director in Spain. According to Jordi Crespo, partner at Hamilton, the data that...

Sun and Beach Tourist Segmentation

Segmentation of the Sun and Beach Tourist The study on the 'Segmentation of the sun and beach tourist', carried out by Ricardo Rivero, consultant at Hamilton, a market research consultancy, is presented within the framework of the IV edition of the professional meeting...
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