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Decision Making, ¿estás resolviendo los problemas adecuados?

Decision Making, are you solving the right problems?

One of the main problems of some brands is that they fall into a short-term tactical approach that does not help the overall strategy of a company. The tendency to a certain improvised speed in a search for solutions confuses the market, the current consumer, the...
Consciencia del reciclaje

Recycling awareness

Caring for the environment is everyone's responsibility, specifically reducing the volume of waste or garbage generated. Changing small daily habits can have a great impact on the environment. From optimizing the amount purchased to what is needed, considering the amount of waste generated, and...
AliExpress en Madrid, es una estrategia de marca, no de retail

AliExpress in Madrid is a brand strategy, not a retail one

First of all, I would like to congratulate the AliExpress team for the great impact that the opening of the first physical store in Europe in the Xanadú shopping centre in Madrid has had. Dozens of articles have been written, with a huge impact on social networks and with...
La maldad líquida. Que el miedo no te paralice

Liquid evil. Don't let fear paralyze you

In an era of constant disruption, fear has become a sales tool for business solutions. Escape this paralyzing fear and build your business model from the essence of optimism with the will to be a reference. Focus on your business model and...
La invasión del juguete convenience

The invasion of the convenience toy

When a market concentrates 70% of its sales from October to December in the middle of the pre-Christmas campaign, as has historically happened with toys in Spain, it is not a good sign for this industry in times where impulsive and continuous buying shines with light...
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