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Archetypes and brands

Through his theories, Carl Jung defined a series of universal archetypes that are rooted in human behavior and reside in the collective unconscious of individuals, representing fundamental human desires and evoking deep emotions. From the theory...

Regarding Carrefour communication

The first time I saw the Carrefour spot I was surprised. One is not too used to an advertising agency shooting itself in the foot with communication actions like Carrefour's. It is risky and somewhat of a tightrope walker. Not because of the campaign...

2009 ends...waiting for 2010

A new year of Hamiltonian life is ending, although I know that against the grain 2009 has been an excellent year, it started out hesitant but starting in April everything has gone at a very good pace of business. Happy for what I have learned and for what remains to be learned, happy for...

ESADE Neuromarketing Conference

Check out this SlideShare Presentation: ESADE Neuromarketing ConferenceView more presentations from Jordi Crespo.
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