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Visión Prospectiva: Estudios Predictivos

Prospective Vision: Predictive Studies

Predictive analytics is a methodology that uses statistical, mathematical and machine learning techniques to predict future events or trends in the market. It is based on the analysis of historical data and the identification of patterns and relationships...
Relevancia y técnicas de medición de la analítica digital

Relevance and measurement techniques of digital analytics

With the introduction of a more digital world, traditional marketing has been complemented and even replaced in many cases by digital marketing strategies and techniques. Here are some of the key reasons to understand its relevance and change: Greater...
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