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La era de la tecnología – Inmediatez e insatisfacción

The age of technology – Immediacy and dissatisfaction

Sep 21, 2023

The use of technology has a highly positive effect on the adaptability, interrelation and execution of any process in terms of time and thus savings in planning, production, logistics and intermediation. Expressed like this in business terms...
La transformación de la información en conocimiento

The transformation of information into knowledge

Sep 21, 2023

The reality is that companies are exposed every day to managing an indecent amount of information with which to formulate the strategy that must somehow lead them to success, that is, maximize their profit. As Manuel Castells states, "we have to...
La hiperactividad en el marketing – HypeMarketing

Hyperactivity in marketing – HypeMarketing

Sep 21, 2023

Communication and marketing have changed with the exponential growth of social media, and research has not been any different. The way we interact with consumers is changing and therefore the way we do research. The consumer is changing his behavior and his way of doing research.
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