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SYNTHETIC DATA: Potencial y Precauciones

SYNTHETIC DATA: Potential and Cautions

Synthetic data represents one of the most important innovations for the field of marketing research, offering a number of significant advantages. First, they provide invaluable privacy protection by eliminating...
SESGOS COGNITIVOS

COGNITIVE BIAS

Jordi Crespo, Partner Director at Hamilton Global Intelligence shares his thoughts on the foundations of biases in decision making and opinion formation. A topic that I have been passionate about for some time in the Decision Making process and...
10 ELEMENTOS CLAVE DE LA ESTRATEGIA DE TU MARCA

10 KEY ELEMENTS OF YOUR BRAND STRATEGY

CAPTURE AND RETAIN (THAT'S ALL FOLKS) When we talk about strategy in terms of marketing and customers, we must consider the two operating scenarios of the company. Capture and retention. If we are able to generate analytical scenarios for...
Navegar en la cresta de la ola de la IA

Riding the crest of the AI wave

The incursion of artificial intelligence (AI) into the fabric of the business world is akin to a roller coaster: exciting and full of promise that we tend to overestimate in the short term and underestimate in the long term. This phenomenon is evident in research and...
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