Hamilton Global, Author at Hamilton

¿Para qué sirve el Market Mix Modelling? El análisis que necesitas para distribuir tus recursos de forma eficiente.

What is Market Mix Modeling for? The analysis you need to distribute your resources efficiently.

Sep 21, 2023

A constant concern for any brand is to understand the real impact of its marketing efforts on sales. For this purpose, there is the Market Mix Modelling technique. This analytical technique is used in marketing to measure the impact and effectiveness of...

What is the Customer Journey?

Sep 21, 2023

Did you know that 2.3 trillion gigabytes of information are generated on the Internet every 24 hours? We leave a trace with every click, every action, every application. All this, multiplied by millions, and always treated in an aggregated way, which gives us a fairly complete picture...

El centro de una estrategia de marca, el customer journey para crear experiencias memorables.

The center of a brand strategy, the customer journey to create memorable experiences.

Sep 21, 2023

Brands are realizing the importance of prioritizing the human element in their decision-making processes. At Hamilton, we firmly believe in putting people at the center of these decisions. We offer solutions that help brands turn their decision making process into a reality.

Relevancia y técnicas de medición de la analítica digital

Relevance and measurement techniques of digital analytics

Sep 21, 2023

With the introduction of a more digital world, traditional marketing has been complemented and even replaced in many cases by digital marketing strategies and techniques. Here are some of the key reasons to understand its relevance and change: Greater...

Relevancia del design thinking con la investigación de mercados.

Relevance of design thinking with market research.

Sep 21, 2023

This is a human-centered methodology that seeks to solve problems in innovative and creative ways. It is based on a deep understanding of people's needs, desires and behaviors to develop more effective and customer-oriented solutions.

What is Market Mix Modeling for? The analysis you need to distribute your resources efficiently.

What is the Customer Journey?

The center of a brand strategy, the customer journey to create memorable experiences.

Relevance and measurement techniques of digital analytics

Relevance of design thinking with market research.

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