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The importance of quality field work for optimal analysis

In quantitative market studies, the quality of the data obtained from the sample is unquestionable. These data will be the basis of the study since, in subsequent phases in the field, they will be compiled, tabulated, analyzed and presented to the client,...

Consumption, the empire of the senses

We make purchasing decisions almost every day, but… Are we really free when we buy? What do our purchasing decisions depend on? Do we all behave in the same way? Do we have needs or do brands create them for us? Jordi Aymerich, professor...

Diagnostic study on the Shopping Centers market in Spain

Hamilton Retail, in collaboration with CENTROS COMERCIALES magazine, has carried out a diagnostic study on the Shopping Centre market in Spain from the point of view of investors, owners and asset managers. The objective has been to...
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