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A parallel reality, let's promote positivism and empathy

For years there has been a phrase that has inspired me to have a rational mentality that is not given to empathy, “an optimist is a poorly informed pessimist”, I would change the phrase to something more current like “an optimist is an over-informed pessimist”. Faced with this challenge and being faced with a...

Mark Zuckerberg: Example of the new consumer or a cheapskate?

I read in various media the controversy over the palpable reality that Mark Zuckerberg has “only” spent 4.8 million euros on his new house, when his company is valued at more than 100 billion dollars. Some even point to questioning whether our...

A fable: “The genie in the lamp does not exist, stupid”

This is a somewhat schizophrenic story about a market research consultant who wanted to know the deepest secrets of the consumer, with which to succeed in the world of marketing and business strategy, as he would become the God of...
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