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An entrepreneur's dilemma

It seems that these are difficult times for entrepreneurs. Those of us who started our businesses were lucky (equal to effort and searching for a niche in the market with a value proposition, let no one be fooled that money doesn't come out from under the stones).

An everyday day with the World's Most Reputable Companies

On May 24, Reputation Institute and Forbes released the results of the 2010 study of the World's Most Reputable Companies, the first ever study of its kind. The top ten companies consist of Google, Sony, The Walt Disney Company, BMW, Daimler/Mercedes-Benz,...

Regarding Carrefour communication

The first time I saw the Carrefour spot I was surprised. One is not too used to an advertising agency shooting itself in the foot with communication actions like Carrefour's. It is risky and somewhat of a tightrope walker. Not because of the campaign...
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