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¿Qué es el Customer Journey?

What is the Customer Journey?

Sep 21, 2023

Did you know that 2.3 trillion gigabytes of information are generated on the Internet every 24 hours? We leave a trace with every click, every action, every application. All this, multiplied by millions, and always treated in an aggregated way, which gives us a fairly complete picture...
Relevancia y técnicas de medición de la analítica digital

Relevance and measurement techniques of digital analytics

Sep 21, 2023

With the introduction of a more digital world, traditional marketing has been complemented and even replaced in many cases by digital marketing strategies and techniques. Here are some of the key reasons to understand its relevance and change: Greater...
Relevancia del design thinking con la investigación de mercados.

Relevance of design thinking with market research.

Sep 21, 2023

This is a human-centered methodology that seeks to solve problems in innovative and creative ways. It is based on a deep understanding of people's needs, desires and behaviors to develop more effective and customer-oriented solutions.
La investigación de mercados para realizar una estrategia sostenible exitosa

Market research to carry out a successful sustainable strategy

Sep 21, 2023

The relationship between having a sustainable strategy and market research is close and of great importance for the success of the company. Market research plays a crucial role in the development and implementation of a sustainable strategy, since...
Saber segmentar, la clave del éxito.

Knowing how to segment, the key to success.

Sep 21, 2023

Did you know that the 85% of our behavior is based on emotions. We could start to think about what emotional variables are those that achieve sales of our product and also segment the consumer by these more emotional variables. So, the consumer...
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