Subscribe to the monthly newsletter HERE

Is it worth it to be wrong?

This question has the same answer as “is it profitable to win the lottery?” At the beginning both are affirmative but it depends on what is your reaction in front of an event or another, depending on how you invest and how you apply what you obtained, whether the...

Brands that reinvent themselves

Jordi Aymerich, Marketing professor at the University of Barcelona, has participated in “El Matí de Catalunya Ràdio” to talk about classic brands that reinvent themselves over time. The Marketing Director of Munich, Xavier Berneda, and...

Gluten Free… New Trend?

Gluten. What is gluten? How is it affecting society? What is it causing? Do celiac and non-celiac act in the same way in front of gluten free products? Is this a necessity or a trend or a revolution? The gluten, a glycoprotein found in some cereals such as...

Consumers from the cadle

Perharps for the fact of becoming a mother and for everything that this involves, you feel suddenly reversed in a world, until this moment, unknown to you and it is then when you see how they grow up and how they learn and evolve and, moreover, when you realized how...

Neurosegments, segmenting the consumer mind.

Neuroscience has proven that any consumer first decides the purchase through the emotion and then, justifies the decision through the reason. This sequence, as simple as powerful, opens a path in the way of understanding the consumption as well as the purchase and...

How to do intelligent sales management

Jennifer Varón, Key Account Manager at Hamilton, has collaborated in the January edition of the Dossier of the magazine Emprendedores. A dossier on how to do intelligent sales management. It is based on explaining how to analyze the client portfolio, design...
en_GB
Suscríbete a nuestra Newsletter mensual

Subscribe to our monthly Newsletter

With the Monthly summary of the most relevant news in the sector

I prefer to receive Newsletter in

Employment sector

Privacy Policy

Thank you for subscribing to our newsletter!