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White marks

Jordi Aymerich, a professor in the Marketing department at the University of Barcelona, participates in the Anem d'estiu programme on RTVE through an interview on white label brands. According to Jordi Aymerich, there is a change in habits that is born out of the crisis,...

Is it worth it to be wrong?

This question has the same answer as “is it profitable to win the lottery?” At the beginning both are affirmative but it depends on what is your reaction in front of an event or another, depending on how you invest and how you apply what you obtained, whether the...

Brands that reinvent themselves

Jordi Aymerich, Marketing professor at the University of Barcelona, has participated in “El Matí de Catalunya Ràdio” to talk about classic brands that reinvent themselves over time. The Marketing Director of Munich, Xavier Berneda, and...

Gluten Free… New Trend?

Gluten. What is gluten? How is it affecting society? What is it causing? Do celiac and non-celiac act in the same way in front of gluten free products? Is this a necessity or a trend or a revolution? The gluten, a glycoprotein found in some cereals such as...

Consumers from the cadle

Perharps for the fact of becoming a mother and for everything that this involves, you feel suddenly reversed in a world, until this moment, unknown to you and it is then when you see how they grow up and how they learn and evolve and, moreover, when you realized how...
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