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Habits and purchasing process

Apr 29, 2015

51% of Catalans have purchased products online in 2014, although 31% admit to only going to traditional stores. The most common practice for most is to compare prices on the Internet. These data are derived from the study 'Habits and purchase process...

Business Intelligence

Dec 22, 2014

Growth is one of the main (if not the main one) objective of most companies or businesses. However, we should spare no effort to protect what is already ours and look very closely what our neighbors are currently doing. Regardless if the growth of our business is our...

Things to learn about emerging markets

Dec 11, 2014

We usually think we can only learn from the most developed markets and not from any other market like undeveloped ones. But, Can we take advantage of what we know from consumer behavior in emerging markets? Let me expose 3 clues to you (marketing professional or brand)...

White marks

Sep 1, 2014

Jordi Aymerich, a professor in the Marketing department at the University of Barcelona, participates in the Anem d'estiu programme on RTVE through an interview on white label brands. According to Jordi Aymerich, there is a change in habits that is born out of the crisis,...
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