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It's all about the people. Customer Centric

Jun 28, 2016

In a context where aspects closer to technology prevail and where conversations revolve around digital transformation, big data, virtual reality, e-commerce, process automation, inbound marketing, social media, and a long etc. of...

The pharmacist as prescriber of Consumer Healthcare brands

May 6, 2016

Consumer Healthcare (CH) has experienced significant growth in recent decades and, as has been pointed out for years, the pharmacist has acquired an important role in the purchasing decision process of CH categories. Below are some of the main factors that can be considered in the purchase decision process.

How to choose the best online course

Nov 3, 2015

For the first time, the ranking of Spanish-speaking online higher education institutions has been carried out by the market research consultancy Hamilton. Currently, there are many general rankings that are responsible for classifying and promoting the...

We are colors, insights to grow

May 25, 2015

The era of being pure primary colors from Monday to Sunday, 24 hours a day is over. Do we drive to work the same way we do to relax on the weekend? Do we cook the same for dinner on a Wednesday as we do on a Saturday? Do we dress the same on a Monday as we do on a Friday?

Knowing more about the Maximum Difference Scaling (MAX DIFF)

May 5, 2015

Maximum Difference Scaling, also known as Best-Worst Scaling, is an approach for understanding the preference and importance scores allowing researchers to analyze a higher number of items generating discriminating results as respondents are asked to choose the 'Best'...
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