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Sun and Beach Tourist Segmentation

Segmentation of the Sun and Beach Tourist The study on the 'Segmentation of the sun and beach tourist', carried out by Ricardo Rivero, consultant at Hamilton, a market research consultancy, is presented within the framework of the IV edition of the professional meeting...

It's all about the people. Customer Centric

In a context where aspects closer to technology prevail and where conversations revolve around digital transformation, big data, virtual reality, e-commerce, process automation, inbound marketing, social media, and a long etc. of...

The pharmacist as prescriber of Consumer Healthcare brands

Consumer Healthcare (CH) has experienced significant growth in recent decades and, as has been pointed out for years, the pharmacist has acquired an important role in the purchasing decision process of CH categories. Below are some of the main factors that can be considered in the purchase decision process.

How to choose the best online course

For the first time, the ranking of Spanish-speaking online higher education institutions has been carried out by the market research consultancy Hamilton. Currently, there are many general rankings that are responsible for classifying and promoting the...
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