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One step beyond Conjoint: Menu Based Conjoint

Mar 30, 2011

One of the most widely used market research tools to determine consumer preferences and purchasing attitudes is “Conjoint Analysis”. Since its first development more than 40 years ago, Conjoint techniques have evolved...

“Brandempathy” or the need to humanize the brand

Mar 4, 2011

I really like how Joël Desgrippes talks about brands when he says that “a brand is not only about visibility and the functions of a product, but it is about connecting emotionally with people in their daily lives.” And even more so when he says that...

Social Networks: Are they useful to know our clients?

Feb 25, 2011

It is clear that social networks are becoming a channel of communication and relationships between people and between people and companies, generating millions of conversations between them. Today there are already countless success stories in the use of social networks.

Feb 11, 2011

Red Queen Effect: “It takes all the running you can do to keep in the same place”Alice looked around her in great surprise. “But how? It seems we’ve been under this tree all the time! Everything is just the same as before!” “Of course it is!” agreed the Queen....
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