Subscribe to the monthly newsletter HERE

“Brandempathy” or the need to humanize the brand

I really like how Joël Desgrippes talks about brands when he says that “a brand is not only about visibility and the functions of a product, but it is about connecting emotionally with people in their daily lives.” And even more so when he says that...

Social Networks: Are they useful to know our clients?

It is clear that social networks are becoming a channel of communication and relationships between people and between people and companies, generating millions of conversations between them. Today there are already countless success stories in the use of social networks.

Red Queen Effect: “It takes all the running you can do to keep in the same place”Alice looked around her in great surprise. “But how? It seems we’ve been under this tree all the time! Everything is just the same as before!” “Of course it is!” agreed the Queen....

Archetypes and brands

Through his theories, Carl Jung defined a series of universal archetypes that are rooted in human behavior and reside in the collective unconscious of individuals, representing fundamental human desires and evoking deep emotions. From the theory...

Regarding Carrefour communication

The first time I saw the Carrefour spot I was surprised. One is not too used to an advertising agency shooting itself in the foot with communication actions like Carrefour's. It is risky and somewhat of a tightrope walker. Not because of the campaign...
en_GB
Suscríbete a nuestra Newsletter mensual

Subscribe to our monthly Newsletter

With the Monthly summary of the most relevant news in the sector

I prefer to receive Newsletter in

Employment sector

Privacy Policy

Thank you for subscribing to our newsletter!