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The KLM Surprise

Dec 2, 2011

The potential that social networks have for marketing and market research is obvious. Profiles full of personal information that allow us to segment markets and personalize actions. Simply by looking a little into the profile of our customers, we can discover...

Knowing how to segment: the key to success

Sep 15, 2011

For some time now, social networks have allowed us to divide our contacts into lists, groups or circles so that we can filter the information they receive from us. This ensures that only those groups or circles that are part of our contacts can see our content.

Do we need to invest in Social Media?

Jul 18, 2011

At this point in the film, saying that the so-called “social media” make up a more than significant part of human interaction may seem obvious. Maybe so, but are we really aware of what we are referring to? Do we have a clear idea of how many...

I don't give a damn!

Jul 12, 2011

After a reasonable amount of time has passed, there is no need to explain why the Spanish cucumber has lost prestige. In fact, this post will not talk about accusations, politics or culprits, but about consequences and solutions from the perspective of the...

Emotional Segmentation II: Have we gone crazy?

Jul 7, 2011

A consumer who demands freedom and we are talking about emotional bridges of relationship. Those brands that do not understand freedom from the individuality of action of the consumer and are not capable of approaching him in an empathetic way will not survive in the future.

Strategic Emotional Segmentation, something wonderful is about to happen

Jun 21, 2011

Everything is volatile, everything is mobile, everything is flexible, everything is changing, everything is dynamic, everything is active. We have gone from more or less simple, tangible, enduring, timeless needs of mature markets to complex, intangible, unknown needs, with...
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