Noticias - Hamilton

The new powers of the pharmacist

Jun 12, 2012

Following the current economic crisis and the ever-increasing number of healthcare cuts implemented in recent years, the situation in pharmacies is changing. Cuts in public spending and delays in payments from the public sector are causing a...

Evolution in marketing strategies

May 16, 2012

Since the beginning of 2000, a series of theories have been put forward to explain the changes that have occurred in marketing strategies. In the early years, marketing strategies were defined as processes aimed at planning and executing...

You can play with empathy

May 3, 2012

“The road can be a hostile place. But it can also be the most human. Here, everything we do counts. Every action, every decision, has consequences for our lives and for the lives of others. If we bring out the best in ourselves, if we let ourselves be guided by the...

Empathetic brands vs. psychopathic brands, let's flood the world with empathy

Apr 20, 2012

In an economic and social context where, to offer a soft definition, things have become more than unpleasant, we must flood our minds with positive stimuli so as not to succumb to uneasiness and this is where, from the perspective of marketing and...

The Internet is exposing the inability of traditional businesses to offer good customer service.

Mar 22, 2012

Traditionally, it has been detrimental to a business not to be sufficiently responsible with customer treatment, not to treat them with courtesy, with sympathy, even with education, on many occasions. Now it is no longer harmful, now it is lethal. Buy online...

How is Royal Decree 9/2011 affecting the pharmacy field? And... what can we do from the marketing and research departments?

Jan 18, 2012

As a result of RD 9/2011, some of the bases for prescribing and dispensing medicines at a national level have been modified. The health professional must prescribe or indicate the dispensing of medicines, stating the name of the active ingredient of the medicine.

The new powers of the pharmacist

Evolution in marketing strategies

You can play with empathy

Empathetic brands vs. psychopathic brands, let's flood the world with empathy

The Internet is exposing the inability of traditional businesses to offer good customer service.

How is Royal Decree 9/2011 affecting the pharmacy field? And... what can we do from the marketing and research departments?

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